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Senior Product Marketing Specialist - SaaS

March 19, 2026

Software International (SI) supplies technical talent to a variety of clients ranging from Fortune 100/500/1000 companies to small and mid-sized organizations in Canada/US. We are currently hiring for a Senior Product Marketing Specialist - SaaS for our global IWMS SaaS client. Role: Senior Product Marketing Specialist - SaaS Type: Fulltime, Perm Salary Range: $90,000 - $100,000 as base salary depending on overall experience + annual bonus (cash and RSU) + unlimited vacation days + benefits Location: Remote - New York, NY, USA Client Overview Our client is a integrated solutions provider focused exclusively on higher education facilities management and asset management SaaS. For over thirty years, they have partnered with universities and various other public institutions to streamline operations through their IWMS platform, helping institutions deliver the outcomes their campuses demand. Job Description Our client is looking to add a Senior Product Marketing Specialist to bring clarity, momentum, and direction to how they position, launch, and enable their products. In this role, youll focus exclusively on product marketing — shaping messaging, crafting go-to-market materials, and driving alignment across Product, Sales, and Marketing. Its a hands-on role for a rising product marketing professional ready to take the next step in their career: executing key initiatives today while helping define what great product marketing looks like for our team moving forward. You'll collaborate closely with Marketing, Sales, and Product leadership, leaning on teammates expertise in content, design, and digital to ensure our positioning and launches land with impact. Core Responsibilities Positioning & Messaging • Help refine and formalize value propositions and messaging frameworks that differentiate our client's product in the higher education facilities market. • Translate technical product capabilities into clear, customer-centered stories that speak to campus operations professionals. • Contribute to the development of consistent messaging across channels, campaigns, and product touchpoints. Sales Enablement • Develop and maintain tools that help the Sales team position our solutions — including pitch decks, one-pagers, competitive summaries, and talking points. • Collaborate with Sales and Product teams to ensure messaging is accurate, relevant, and consistent. • Support internal enablement sessions that reinforce value messaging and product differentiation. Go-to-Market Strategy & Launches • Plan and execute go-to-market activities for product launches, enhancements, and key initiatives in collaboration with Marketing, Product, and Sales. • Create launch briefs, rollout communications, and customer-facing assets that drive awareness and adoption. • Track GTM performance metrics and contribute insights to improve launch effectiveness over time. Market & Customer Insights • Gather market, competitor, and customer insights to inform messaging, content, and go-to-market decisions. • Conduct customer interviews and collaborate with Customer Success to capture stories, pain points, and proof points. • Translate insights into actionable recommendations for product positioning and marketing opportunities. Cross-Functional Collaboration • Act as the connector between Product, Sales, and Marketing to align priorities and ensure clear communication. • Support Product Management in articulating and communicating value throughout the product lifecycle. Qualifications • 3-6+ years of experience in product marketing, solution marketing, or sales enablement in B2B SaaS or tech • Proven ability to translate product capabilities into customer-facing value messaging and sales enablement materials. • Proven experience developing and executing go-to-market strategiesfor product launches or feature rollouts • Strong copywriting and storytelling skills — able to distill complex concepts into clear, benefit-driven language. • Highly organized and comfortable managing multiple projects and stakeholders in a fast-moving environment. • Curiosity about product positioning, market segmentation, and competitive differentiation, with interest in growing into strategic ownership over time. • Comfortable in a fast-paced, evolving environment • Familiarity with the higher education or public sector markets is a plus • Understanding of HubSpot as a Marketing Tool is a plus This is a remote position within the Marketing team. It includes periodic travel — approximately 15% — to customer sites (with other team members), conferences, and internal team meetings. Growth Path This role is designed for a hands-on product marketing professional whos ready to bring focus and consistency to a critical function — and grow as it evolves. Youll start by driving key deliverables like messaging, sales enablement, and go-to-market materials. As the product marketing function matures, youll have opportunities to expand your influence into strategic areas: shaping p

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Common Interview Questions And Answers

1. HOW DO YOU PLAN YOUR DAY?

This is what this question poses: When do you focus and start working seriously? What are the hours you work optimally? Are you a night owl? A morning bird? Remote teams can be made up of people working on different shifts and around the world, so you won't necessarily be stuck in the 9-5 schedule if it's not for you...

2. HOW DO YOU USE THE DIFFERENT COMMUNICATION TOOLS IN DIFFERENT SITUATIONS?

When you're working on a remote team, there's no way to chat in the hallway between meetings or catch up on the latest project during an office carpool. Therefore, virtual communication will be absolutely essential to get your work done...

3. WHAT IS "WORKING REMOTE" REALLY FOR YOU?

Many people want to work remotely because of the flexibility it allows. You can work anywhere and at any time of the day...

4. WHAT DO YOU NEED IN YOUR PHYSICAL WORKSPACE TO SUCCEED IN YOUR WORK?

With this question, companies are looking to see what equipment they may need to provide you with and to verify how aware you are of what remote working could mean for you physically and logistically...

5. HOW DO YOU PROCESS INFORMATION?

Several years ago, I was working in a team to plan a big event. My supervisor made us all work as a team before the big day. One of our activities has been to find out how each of us processes information...

6. HOW DO YOU MANAGE THE CALENDAR AND THE PROGRAM? WHICH APPLICATIONS / SYSTEM DO YOU USE?

Or you may receive even more specific questions, such as: What's on your calendar? Do you plan blocks of time to do certain types of work? Do you have an open calendar that everyone can see?...

7. HOW DO YOU ORGANIZE FILES, LINKS, AND TABS ON YOUR COMPUTER?

Just like your schedule, how you track files and other information is very important. After all, everything is digital!...

8. HOW TO PRIORITIZE WORK?

The day I watched Marie Forleo's film separating the important from the urgent, my life changed. Not all remote jobs start fast, but most of them are...

9. HOW DO YOU PREPARE FOR A MEETING AND PREPARE A MEETING? WHAT DO YOU SEE HAPPENING DURING THE MEETING?

Just as communication is essential when working remotely, so is organization. Because you won't have those opportunities in the elevator or a casual conversation in the lunchroom, you should take advantage of the little time you have in a video or phone conference...

10. HOW DO YOU USE TECHNOLOGY ON A DAILY BASIS, IN YOUR WORK AND FOR YOUR PLEASURE?

This is a great question because it shows your comfort level with technology, which is very important for a remote worker because you will be working with technology over time...