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Chief Marketing Officer
Chief Marketing Officer (CMO)
Company: Vero Exteriors Compensation: $150,000 – $180,000 Employment Type: Full-Time, Executive
About Vero Exteriors
Vero Exteriors is a premium residential roofing company serving homeowners across Phoenix, the East Valley, Tucson, and Northern AZ. We've built our reputation on craftsmanship, accountability, and a customer experience that doesn't compromise. As we scale across Arizona and into new markets, we're looking for a CMO who can take ownership of a sophisticated, multi-channel marketing engine and drive the next phase of our growth.
We're looking for an executive who can take what we have, push it to the next level, and build out the pieces we haven't gotten to yet.
The Role
The CMO will lead all marketing functions across every market and every channel. You'll own the strategy, the budget, the team, and the number. You'll work directly with ownership and operate as a peer to the heads of Sales, Operations, and Production. Your mandate has two parts: deliver qualified, confirmed appointments at target cost across our current markets today, and architect the marketing organization, systems, and playbook that can carry Vero into the next stage of growth.
This is a builder's seat. The foundation is solid; the ceiling is wide open. We want someone who sees what we have, knows what's missing, and has the experience to close the gap.
What You'll Own
- Full-funnel marketing strategy, external lead partnerships, refining what's working and building what's missing
- Confirmed appointment goals across all markets, broken out by channel, with clear visibility, accountability, and continuous improvement
- Creative production, managing the blend of AI-generated video and real, in-field footage (crews, job sites, finished work, customer stories), and building out the broader creative engine (briefing, testing, library, brand consistency)
- Marketing technology stack, including CRM and attribution and reporting infrastructure; tightening what's in place and filling in the gaps
- Brand strategy, sharpening positioning, messaging, visual identity, and reputation management across all customer touchpoints
- Team building, growing internal marketing staff and the right mix of agency and vendor partners; building the org chart that supports the next stage
- Budget management with full P&L responsibility for marketing spend and weekly performance reporting to leadership
- Market expansion, building the marketing blueprint that lets Vero enter new geographic markets with confidence
What We're Looking For
- 8+ years of marketing leadership, with at least 3 years in a senior role (VP/CMO) at a home services, construction, or comparable B2C business
- A track record of taking a marketing function from "working" to "next level": not just running mature programs, but building, refining, and scaling them
- Demonstrated success owning a multi-million dollar marketing budget with clear, measurable ROI
- Deep operator-level fluency in paid media across multiple platforms, with a strong grasp of modern bidding, attribution, and creative testing at scale
- Hands-on experience leading a CRM and marketing automation environment end-to-end, including the integration points between marketing, sales, and reporting
- Comfort directing both AI-assisted creative (video tools, performance iteration) and traditional production (on-site shoots, crews, real footage), and knowing when to use which
- Data fluency. You read dashboards before you write briefs, and you can defend a CAC target in front of a CFO
- Leadership presence. You can walk a media plan through ownership in the morning, write the creative brief in the afternoon, and coach a junior marketer at night
- Bachelor's degree required; MBA or equivalent executive experience a plus
What Sets the Right Candidate Apart
- Experience scaling a regional home services brand into multiple markets
- Background working with external lead generation partners and managing them to performance
- A point of view on attribution, lead quality feedback loops, and closing the marketing-to-sales loop
- High agency, low ego, and a bias toward action and execution
Compensation & Benefits
- Base salary: $150,000 – $180,000, commensurate with experience
- Health, dental, and vision coverage
- PTO and paid holidays
- Equipment and tools to do the job at the highest level
- A seat at the executive table and a real voice in where this company goes next
How to Apply
Apply directly through this listing. Include your resume, a short note on why this role interests you, and one example of marketing work you're proud of (campaign, channel build, team turnaround, whatever best represents your range).
Complete Culture Index Survey:
We read everything that comes in. We respond to candidates who take the time to make their application specific.
Vero Exteriors is an equal opportunity employer. We hire on the strength of the candidate, the fit of the role, and the integrity of the work. Full stop.
Pay: $150,000.00 - $180,000.00 per year
Benefits:
- Dental insurance
- Health insurance
- Paid time off
- Vision insurance
Application Question(s):
- Complete Culture Index Survey:
Education:
- High school or equivalent (Preferred)
Ability to Commute:
- Phoenix, AZ 85027 (Preferred)
Work Location: In person
