[Remote] Senior Marketing Lead, Experiences & Services

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Note: The job is a remote job and is open to candidates in USA. Airbnb is a global platform that connects hosts and guests, having grown significantly since its inception in 2007. The Senior Marketing Lead will work with cross-functional teams to deliver strategic marketing plans, focusing on narrative building and the consumer experience, while developing creative briefs and leading marketing initiatives.


Responsibilities

  • Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences.
  • Operate as a cross-functional leader and individual contributor.
  • Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more.
  • Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more.
  • Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design.
  • Lead highly visible workstreams and develop executive-level presentations on a regular basis.
  • Must be proficient in Keynote and Figma.
  • Monitor and optimize marketing performance based on key metrics and leading performance indicators.

Skills

  • 12+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer tech space of travel, design, or lifestyle.
  • Approaches developing presentations and briefs as a craft through concise and compelling written and verbal communication, a keen visual sense and attention to detail.
  • Strong understanding of and experience working closely with product, creative, design, and performance marketing functions.
  • Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets.
  • Ability to discern what good creative, design, content and marketing looks like and articulate why.
  • A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics.
  • Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners.

Benefits

  • Bonus
  • Equity
  • Benefits
  • Employee Travel Credits

Company Overview

  • Airbnb is an online community marketplace for people to list, discover, and book accommodations through mobile phones or the Internet. It was founded in 2008, and is headquartered in San Francisco, California, USA, with a workforce of 5001-10000 employees. Its website is https://www.airbnb.com.

    • Company H1B Sponsorship

  • Airbnb has a track record of offering H1B sponsorships, with 186 in 2025, 176 in 2024, 160 in 2023, 270 in 2022, 250 in 2021, 274 in 2020. Please note that this does not guarantee sponsorship for this specific role.

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